Learning By Design

Why develop non-technical skills?


Think of the top performers, the “true professionals” you know and have worked with closely: What qualities, 
characteristics, or attributes set these people apart?

Was it only their technical skills—their ability to accurately prepare financial statements, define a human resource policy, create marketing plans, or identify a business process risk? Or was it their non-technical skills—the way they communicated those skills, shared that knowledge, or solved those problems? Chances are it was a combination of both.


The days of either . . . or are gone. Both technical skills and non-technical skills matter. In a global marketplace with much greater access to choice, clients will predictably choose service providers who are both technically and interpersonally competent. Likewise, high performing employees will choose to work for organizations whose supervisors have vision, listen well, build collaborative environments, and respect individual abilities.

Learning by Design can help you develop the non-technical skills that will help you serve your clients, retain employees, and grow your business. The approach focuses on five areas of non-technical competency that are critical to the success of all organizations. They are:
  • Communication—speaking, instructing, presenting, listening, inquiring, facilitating
  • People Development—coaching, motivating, giving feedback, evaluating employees
  • Problem Solving—analyzing and defining problems, developing solutions, thinking creatively
  • Teamwork—meeting facilitation, cooperating, performing as a team, managing conflict
  • Strategic planning—casting vision, setting goals, leading change, succession planning
    "Our technical skills largely define what we do, but our non-technical skills often determine how well we do it."